Course curriculum

  • 1

    Intro

    • Welcome! Here's how you succeed with this program

    • WHY productize NOW!
  • 2

    1) Create a productized solution for your dream clients

    • Why clients buy from you and pay premium prices

    • Features vs benefits

    • How to build high-value offers

    • How to find out which problems your clients want to solve

    • The productized offer configurator

    • Optional: Research topics, questions and search terms

    • Optional: Fill the client service assessment

    • Define your problem-solution blueprint

    • Use AI / ChatGPT to build your strategy
  • 3

    2) Create your productized offers

    • 3 offers to maximize value for clients and your business

    • The anatomy of a productized offer

    • Find out what to productize using ChatGPT

    • Fill or extend your service catalog

    • How to find the right pricing

    • Create your "no-brainer" offer

    • Create your "solution" offer

    • Create your "maximization" offer

    • 2 ways to validate your offer and start attracting your dream clients
  • 4

    3) Validate how you can attract and motivate your clients with paid ads

    • Intro to Microtesting

    • Facebook ads testing overview

    • Secure your Facebook account

    • Understand Facebook's policies related to your offer

    • Create your problem attention test ad

    • Set up your problem attention test ads in Facebook

    • Set up your facebook campaign with budget protection rules

    • Copy the micro test KPI tracking sheet

    • Interpret your data and what you should take away

    • Next steps to build your automated lead generation funnel
  • 5

    4) Build your manual lead generation process and a high-converting sales script

    • How to win clients online with manual outreach

    • Why you need to define your "persona"

    • How to define your target market

    • Define your target market persona

    • How to build your 100 dream client list

    • Fill your 100 dream client list

    • Prepare your online profile

    • How to build magnetic lead attention messages and sales offers that convert

    • Fill your lead attention message

    • Great cold email example

    • A very efficient cold email process (I use, too)

    • Simple Tool Stack I use
  • 6

    5) Execute your sales process to reach 100.000 EUR revenue with your new offer

    • The right mindset to sell successfully

    • Sales funnel KPIs to track and improve

    • How to optimize your sales performance using KPIs

    • START your outreach sales process

    • Fill your sales KPI tracking sheet
  • 7

    What's next to SCALE

    • How to delegate service delivery to self-managing teams

    • How to scale your teams with freelancers and get reliable results

    • How to build a profitable sales-automation machine
  • 8

    Ready for the Flash Hub Masterclass?

    • Scale your entire business into full "Self-managing mode"

    • Get Mastermind support